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Publishers

Becoming a Partner

Who we partner with matters to us. We thoroughly review all the sites that apply to join our network. Each site must conform to our editorial standards and must pass a pre-screening review before being accepted into the network. Once accepted, the site will follow a multi-step integration process before starting to receive MBT Media advertising.

High-level requirements include:

  • Actively report, share and discuss personal finance
  • Have been in business for over two years
  • Deliver at least 20,000 monthly uniques in an online experience suited for advertisers
  • Can handle iFrame display advertising

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AFFILIATE LINKAGE AND ADVERTISING AGREEMENT

PLEASE READ VERY CAREFULLY THESE TERMS AND CONDITIONS BEFORE JOINING THE MYBANKTRACKER MEDIA AD NETWORK PROGRAM. PARTICIPATION IN THE MYBANKTRACKER MEDIA AD NETWORK PROGRAM INDICATES THAT YOU ACCEPT THESE TERMS AND CONDITIONS. IF YOU DO NOT ACCEPT THESE TERMS AND CONDITIONS, PLEASE DO NOT JOIN OR PARTICIPATE IN THE MYBANKTRACKER MEDIA AD NETWORK PROGRAM.

This AFFILIATE LINKAGE AND ADVERTISING AGREEMENT (this “Agreement”) by and between AD60, Inc. (“AD60″) and “Affiliate” (together, the “Parties”) consists of these terms and conditions and the accompanying attachments, which are incorporated in full by this reference. “You” or “Affiliate” means any entity identified in the enrollment form submitted by the same or affiliated persons, and/or any agency or network acting on its (or their) behalf, which shall also be bound by the terms of this Agreement. In the event of a conflict between these terms and conditions and the terms of the accompanying attachments, these terms and conditions shall control. The following attachments to the Agreement shall be made a part hereof:

Attachment A: AD60 Editorial Standards for Linked Affiliates

Attachment B: IASH Terms and Conditions

1. Engagement.

AD60 owns and operates MyBankTracker.com, an interactive consumer platform that delivers personal finance, banking, news, and lifestyle information, all of which are available through its the website, www.mybanktracker.com and its related servers, feeds and other affiliated websites.

Affiliate publisher authors, updates, brands and oversees websites (“Affiliate Websites”), with a focus on finance, banking, money, and/or lifestyle presenting content, services, multimedia and products of interest to MyBankTracker.com current and future users.

AD60 and Affiliate have entered this Agreement with the goals of growing the audience for the Affiliate Websites, and deriving mutual financial benefit.

The parties agree to collaborate to deliver the following services, as specified below and in the Attachments hereto.

2. Advertising Services.

Affiliate hereby grants AD60 the exclusive, worldwide right to manage and sell all prime time ad-units. Prime time ad units are any integrated sponsorship opportunity including custom content, banners, text links, video streams, pre-rolls, headline links, buttons, email newsletters, and advertisements that are Above-the Fold (defined below) with the following pixel dimensions, according the Interactive Advertising Bureau, IAB http://www.iab.net/standards/adunits.asp : 728×90, 160×600, and 300×250, and other such creative units determined by AD60 and its advertisers (“Advertising”). AD60 will allow Affiliate to continue to engage in other non-competing revenue generating advertising programs such as non-site-specific blind networks. Both AD60 and the Affiliate agree to keep each other informed of sales activities through regular contact in order to ensure maximum revenue potential for the Affiliate and make certain that there are no sales channel conflict issues.

AD60 shall select and serve Advertising into the Affiliate Websites and share a percentage of revenue resulting from advertisers paying for such Advertising with Affiliate according to the terms described below and in Section 4 of this Agreement. At any point the Affiliate can request a certain Advertiser be removed from the property.

Both Affiliate and AD60 specifically agree to take the following actions in order to execute the Advertising:

  1. Affiliate agrees to:
    1. Display Advertising on pages of the Affiliate Websites according to the terms of this Agreement;
    2. Execute and implement all reasonable Advertising campaigns that are sold by AD60 during the term of this Agreement. If a campaign has been sold by AD60 during the term of the Agreement and the flight date occurs after the term of the contract is complete the Affiliate is still obligated to execute the Advertising campaign in full.
    3. Implement all tags, formatting and code necessary in a timely manner in order for AD60 to exercise its rights under this Agreement;
    4. Post AD60’s contact information in the advertising section of the Affiliate Websites.
    5. Make third-party Advertising provided to Affiliate by AD60 the most prominent Advertising on the Affiliate Website and approach on the Affiliate Websites first visible page Above-the-fold. “Above-the-fold” shall be defined as any ad unit that is displayed in the first 1,000 pixels from the top of the screen;
    6. Provide AD60 with a default ad tag or image for unsold inventory to place in AD60’s ad serving system;
    7. Comply at all times with AD60’s instructions relating to the placements, amount and targeting of the Advertising and all references to AD60 in the Affiliate Websites;
    8. Post a conspicuous and easy to understand privacy policy linked by the word “Privacy” on the Affiliate’s Website(s) and adhere to the privacy policy, which will abide by applicable laws;
    9. Provide a clear, meaningful and prominent notice from a footer link or within the Affiliate Website’s privacy notifying consumers that third parties may be placing and reading cookies on the users browsers, or using web beacons or similar technology to collect information in the course of Advertising being served on the Affiliate Website(s), and link this notice to either the NAI or DAA opt-out page.
    10. Not use auto-refreshing technology or other similar practices or place Advertising from AD60 in any forums, photo gallery sections, or other user generated content areas unless otherwise agreed to by both parties
    11. Display messaging provided by AD60 placed at the top or bottom of the website that describes the site as a MyBankTracker Media affiliate
  2. AD60 agrees to:
    1. Identify and integrate the Affiliate as a member of the MyBankTracker Network;
    2. Sell and place Advertising on the Affiliate Websites pages; and
    3. Share such revenue received by AD60 from advertisers for Advertising placed on the Affiliate Websites by AD60 with Affiliate consistent with the provisions of Section 4 of this Agreement.

3. Affiliate Publisher Editorial Services.

Affiliate publisher shall author, update, brand and oversee (collectively, “Publish”) the Affiliate Websites, as described below in this Section of the Agreement (“Editorial Services”). Both Affiliate and AD60 specifically agree to take the following actions in order to execute the terms of the Editorial Services provisions in this Agreement:

  1. Affiliate agrees to:
    1. Allow AD60 to advertise, promote and publicize Affiliate publisher and Affiliate Websites availability
    2. Allow AD60 to link to the Affiliate Websites from all websites and affiliate publishers owned and/or managed in any way by AD60;
    3. Take commercially reasonably measures to maintain the web server supporting the Affiliate Websites in order to ensure that the Affiliate Websites are available twenty-four (24) hours a day, every day of the year. Affiliate shall notify AD60 as soon as Affiliate publisher becomes aware that its web server is not operating and as soon as it becomes available again; and
    4. Not include in its Affiliate Websites or its linkages any software, tools or text that could cause any users’ websites, systems and networks harm from reduced system performance, system unavailability, data loss, or other damage.
  2. AD60 agrees that:
      1. Affiliate publisher shall have control over the content and “look and feel” of the Affiliate Websites, subject to the terms of this Agreement;
      2. AD60 shall advertise, promote and publicize Affiliate publisher and Affiliate Websites availability at AD60’s sole discretion, that may include but shall not be limited to:

    (1) Placement in the MyBankTracker Network channel or other such area on MyBankTracker.com and AD60.com;
    (2) Contextual placement throughout MyBankTracker.com where appropriate and relevant to a particular page, product, or story on MyBankTracker.com;

    1. Other than modifying the Advertising as explicitly described above in Section 2, AD60 may not otherwise change the content or meaning of the Affiliate Websites.

4. Compensation and Revenue Share.

In consideration of the obligations to be performed by Affiliate under the terms of this Agreement, AD60 agrees to compensate Affiliate as follows:

  1. Revenue Share
    Net Advertising Revenue received by AD60 from third-party advertisers for Advertising placed on the pages of the Affiliate Websites shall be shared by AD60 and Affiliate on the following basis: Thirty (30%) to fifty percent (50%) to AD60 and fifty (50%) to seventy percent (70%) to Affiliate. “Net Advertising Revenue” shall be defined as gross revenues, less agency fees, charge backs, bad debt, distribution fees, brand research, refunds and other such offsets. When no Advertising from third-party advertisers is placed in an Advertising unit on the Affiliate Websites, AD60 will default the ad impression back to the Affiliate. If a default ad tag has not been implemented by the Affiliate, then AD60 shall place MyBankTracker.com banners and/or other non-revenue generating third-party ads in the Advertising unit until new third-party Advertising becomes available.
  2. Payment Amount
    AD60 shall remit to Affiliate a monthly payment based on revenue earned (“Payment Amount”). The Payment Amount earned on a monthly basis will be paid no early than thirty (30) days following the last day of the calendar month in which the revenue has been collected.
  3. Additional Information
    With each remittance from AD60 as set forth in Section 4.a above, AD60 shall provide Affiliate with a statement setting forth the fees earned by Affiliate, together with the number of advertisers and other reasonable supporting information regarding revenues accrued during the preceding month.

5. Copyrights, Linking and Licenses.

Affiliate grants to AD60:

  1. A worldwide, transferable, royalty-free license to link to the Affiliate Websites and to serve Advertising into the Affiliate Websites for the permitted uses set forth in this Agreement; and
  2. The right to use Affiliate publisher’s name, likeness, photograph and biographical material in connection with all permitted uses set forth in this Agreement. The Affiliate publisher shall be credited at all times as the publisher of the Affiliate Websites in connection with all permitted uses by AD60.

Except as expressly set forth in this Agreement, neither party grants the other party any other licenses to its content, proprietary materials, and intellectual property, including all copyrights, trademarks, trade names, service marks, and patents, and all such rights are reserved.

6. Mutual Representations and Warranties.

Each party represents and warrants to the other party that:

  1. There are no agreements or arrangements, written or oral, that would be breached upon the respective party’s execution or performance of this Agreement, that would restrict, interfere or conflict with the respective party’s obligations under this Agreement, or that would diminish the other party’s rights granted under this Agreement;
  2. Each party shall comply with all the terms, conditions, obligations and restrictions in this Agreement;
  3. Each party has the right, power and authority to enter into this Agreement and perform its obligations as set forth herein; and
  4. Each party shall at all times be in compliance with all applicable laws, rules and regulations with respect to this Agreement.

7. Indemnification.

Each party shall defend, indemnify and hold harmless the other party, its affiliates, employees, successors and assigns, against and from any and all third party claims, liabilities, damages, fines, penalties or costs of whatsoever nature (including reasonable attorney’s fees and costs), arising out of or in any way connected with its breach of its representations and warranties under this Agreement.

8. Term and Termination.

This Agreement will commence on the date above and shall continue for a term of one (1) year (“Term”). Upon expiration of the initial Term, this Agreement will continue on a month to month basis upon mutual consent of both parties. After the initial Term either party may terminate this agreement with 60 days written notice or 10 days written notice if no campaign has been served in the last 15 days.

Affiliate also has the option to opt out after the first 30 days upon agreement of contract.

9. Specific Performance.

The parties hereby acknowledge and agree that the failure of any party to perform its agreements and covenants hereunder will cause irreparable injury to the other party, for which damages, even if available, will not be an adequate remedy. Accordingly, each party hereby consents to the issuance of injunctive relief by any court of competent jurisdiction to compel performance of such party’s obligations and to the granting by any court of the remedy of specific performance of its obligations hereunder, including, without limitation, with respect to obligations under this Agreement.

10. Limitation of Liability.

Except for a party’s obligations under the indemnification provisions set forth in of this Agreement, neither party nor its affiliates shall be liable or obligated under any section of this Agreement or under contract, negligence, strict liability or other legal or equitable theory for any special, incidental or consequential damages (including any loss of revenue, profits or data) exemplary or punitive suffered or incurred by the other party or its affiliates.

11. Confidentiality

  1. Obligations. Each of the Parties agrees to maintain in confidence any non-public information of the other Party, whether written or otherwise, disclosed by the other Party in the course of performance of this Agreement that a Party knows or reasonably should know is considered confidential by the disclosing party (“Confidential Information”). The Parties hereby agree that Confidential Information includes the terms and conditions of this Agreement, and any discussions related thereto. The receiving Party shall not disclose, use, transmit, inform or make available to any entity, person or body any of the Confidential Information, except as a necessary part of performing its obligations hereunder, and shall take all such actions as are reasonably necessary and appropriate to preserve and protect the Confidential Information and the Parties’ respective rights therein, at all times exercising at least a reasonable level of care. Each Party agrees to restrict access to the Confidential Information of the other Party to those employees or agents who require access in order to perform hereunder, and, except as otherwise provided, neither Party shall make Confidential Information available to any other person or entity without the prior written consent of the other Party.
  2. Exclusions. Confidential Information shall not include any information that is (i) already known to the receiving Party at the time of the disclosure; (ii) publicly known at the time of the disclosure or becomes publicly known through no wrongful act or failure of the receiving Party; (iii) subsequently disclosed to the receiving Party on a non-confidential basis by a third party not having a confidential relationship with the other Party hereto that rightfully acquired such information; or (iv) communicated to a third party by the receiving Party with the express written consent of the other Party hereto. A disclosure of Confidential Information that is legally compelled to be disclosed pursuant to a subpoena, summons, order or other judicial or governmental process shall not be considered a breach of this Agreement; provided the receiving Party provides prompt notice of any such subpoena, order, or the like to the other Party so that such Party will have the opportunity to obtain a protective order or otherwise oppose the disclosure.
  3. Destruction or Return of Confidential Information. Upon expiration or termination of this Agreement for any reason, each Party shall promptly return to the other Party, or destroy, as the Parties agree in writing, all copies of the other Party’s Confidential Information. All copies, notes or other derivative material relating to the Confidential Information shall be promptly retrieved or destroyed, as agreed, and no such material shall be retained or used by the receiving Party in any form or for any reason.

12. Governing Law.

This Agreement shall be governed by the laws of the state of New York, without regard to the choice of law provisions thereof, which state shall have jurisdiction of the subject matter hereof.

13. Successors and Assigns.

The terms of this Agreement shall bind, and shall inure to the benefit of, the permitted successors and assigns of the parties hereto.

Attachment A
AD60 Editorial Standards for Linked Affiliates

These Editorial Standards exist to help the Affiliate and AD60 achieve their goals of growing the audience for the Affiliate Websites, and deriving mutual financial benefit. As outlined below, these Editorial Standards set forth some known limits for editorial content. The list of standards specified below, however, is not a comprehensive listing of prohibited conduct by Affiliate. The Affiliate remains fully responsible for ongoing monitoring of content on the Affiliate Websites to ensure adherence with the requirements of this Agreement. The Editorial Standards include the following:

1. Unacceptable Content.

The Affiliate Websites, including all information, text, images, photographs, graphics, e-mail addresses, web pages, comments and reviews, discussion board postings and other materials contained in or linked to the Affiliate Websites, may not contain, publish, link to, sell or otherwise distribute any “Unacceptable Content.” Unacceptable Content is defined as content that:

  1. Is lewd, profane, obscene, or indecent, including any content that is violent or pornographic or that contains nudity, explicit violent or sexual material, or depictions of violent or sexual acts;
  2. Is harassing, threatening, abusive, inflammatory or otherwise objectionable, including content used to harass, stalk or threaten a person;
  3. Is unlawful or that could facilitate the violation of any applicable law, regulation or governmental policy;
  4. Offers or disseminates any fraudulent goods, services, schemes or promotions, including any make-money-fast schemes, chain letters, or pyramid schemes;
  5. Is libelous, defamatory, knowingly false or misrepresents another person;
  6. Infringes upon the intellectual property rights of any third party, including the copyrights, trademarks, trade names, trade secrets or patents of such third party;
  7. Is harmful to AD60’s or any other party’s systems and networks, including any transmissions which may damage, interfere with, surreptitiously intercept, or expropriate any system, program, data or personal information;
  8. Violates any obligation of confidentiality;
  9. Violates the privacy, publicity, moral or any other right of any third party; and

If Affiliate permits user comments and trackbacks on the Affiliate Websites, Affiliate shall regularly monitor these comments and remove any that include and/or link to Unacceptable Content.

2. Editorial Consistency.

The Affiliate and the Authors must also:

  1. Ensure that all content contained in the Affiliate Websites is original material created by Affiliate, unless proper attribution is given to a third party. A ready definition of proper attribution and fair use is set forth in The Electronic Frontier Foundation’s “Legal Guide for Blogger’s” at http://www.eff.org/bloggers/lg/;
  2. Ensure that all opinions and statements are representative of the Affiliate’s honest views; and
  3. Continue the general topic that is the focus of the Affiliate Websites or provide AD60 with thirty (30) days prior written notice if the focus of the Affiliate Websites is substantially changing. AD60 will undertake a review of the Affiliate’s new direction at that time to determine suitability for AD60.

Attachment B
Mandatory IASH Terms and Conditions

ALL of the following conditions MUST apply to any site’s inventory that is being sold by an IASH member, subject to section 4 of the code.

  1. The Publisher of the Site either owns or reasonably believes that it is entitled to use the content displayed on the Site;
  2. The Site does not to the Publisher’s knowledge include any “virus” or other destructive programming or device that could impair or injure any data, computer system or software;
  3. The Site and its content does not to the Publisher’s knowledge violate any applicable laws or regulations, including without limitation those relating to advertising, gambling, competitions and consumer protection;
  4. The Site and its content does not to the Publisher’s knowledge violate the rights of any person or entity, including without limitation any intellectual property or other proprietary right, any right of privacy, or by being defamatory;
  5. The Site does not to the Publisher’s knowledge promote or facilitate any activities that are illegal under applicable law or that infringe the rights of any person or entity, including without limitation the pirating of copyright works, or hacking or other unauthorised access to or modification of devices.
  6. The Publisher shall operate a “notice and takedown” policy that complies with applicable law (currently, for Publishers situated in the UK, the Electronic Commerce (EC Directive) Regulations 2002) in respect of unlawful activity or information on the Site of which the Publisher gains knowledge or awareness.
  7. The Publisher shall use all reasonable endeavours to ensure that the Site does not include any “Barred Inventory” as specified in Schedule C of the IASH Code of Conduct (www.iash.org.uk).
  8. The Publisher shall use all reasonable endeavours to ensure that Inventory booked on the Site is not re-sold or re-brokered.